Privacy policy

Privacy Policy

This Privacy Policy explains how Butterfly Nursery collects, uses and protects personal information through the use of this website. It applies only to information submitted or collected via our website, including contact forms, email enquiries and website analytics. Separate privacy notices apply to personal information collected as part of our childcare services.

Who we are

Butterfly Nursery is a childcare provider based in Peacehaven, United Kingdom. This website is used to provide information about our nursery, our services, and to allow parents or guardians to contact us with enquiries.

If you have any questions about this Privacy Policy or how your information is handled, you can contact us using the details provided on our Contact page.

What information we collect

Through this website, we may collect the following personal information:

  • Information you choose to provide when contacting us, such as your name, email address, phone number and the content of your message.
  • Basic technical information about how you use our website, such as pages visited, time spent on the site, and the type of device or browser used.
  • Limited information collected through cookies and similar technologies, as described below.

We do not knowingly collect personal information about children through this website. Parents or guardians should not submit children’s personal data via website contact forms.

How we use your information

We use information collected through this website to:

  • Respond to enquiries and messages sent via our contact forms or email links.
  • Communicate with prospective parents or guardians who request information.
  • Understand how our website is used so we can improve its performance, content and usability.
  • Ensure the security and proper functioning of the website.

We do not use website enquiry data for automated decision-making or profiling.

Contact forms and enquiries

When you submit an enquiry through our website contact forms, the information you provide is sent to us by email and may be stored securely within our website database for reference. This allows us to manage and respond to enquiries effectively.

We only retain website enquiry information for as long as necessary to deal with your enquiry, unless a longer retention period is required for administrative or legal reasons.

Website analytics and advertising

We use the following tools to help us understand website usage and improve our online presence:

  • Google Analytics, which provides information about how visitors use our website. This data is collected in an aggregated and anonymised form where possible.
  • Microsoft Clarity, which helps us understand how users interact with our website through session recordings and heatmaps.
  • Google Ads, which may be used to measure the effectiveness of our advertising and understand how visitors arrive at our website.

These tools may set cookies or use similar technologies. Where required, they are only activated with your consent.

Cookies and consent management

We use a cookie consent management platform to manage the use of cookies and similar technologies on our website. This allows you to control which types of cookies you accept and to change your preferences at any time.

Detailed information about the cookies and tracking technologies used on this website will be made available through our Cookie Policy and cookie settings interface.

Embedded content and external links

Our website may include embedded content or links to third-party services, including Google Maps and Facebook. When you interact with this content, you may be redirected to third-party platforms that operate under their own privacy policies.

We are not responsible for the privacy practices or content of external websites. We encourage you to review their privacy policies before providing personal information.

Third-party service providers

We use trusted third-party service providers to help operate and maintain our website. These may include:

  • Website hosting and infrastructure providers.
  • Website development, maintenance and digital marketing support agencies.
  • Analytics and consent management providers.

These third parties process personal data on our behalf only where necessary and are required to handle it securely and in accordance with data protection laws.

Data security

We take reasonable technical and organisational measures to protect personal information collected through this website from loss, misuse or unauthorised access. This includes secure hosting, access controls and the use of reputable service providers.

Your rights

Under UK data protection law, you have rights in relation to your personal information, including the right to request access, correction or deletion of your data, and the right to object to or restrict certain types of processing.

If you wish to exercise any of these rights, please contact us using the details provided on our website.

You also have the right to raise a concern with the Information Commissioner’s Office if you believe your data has been handled improperly.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our website or legal requirements. Any updates will be published on this page.